Open Call: NEW VALUES
Our existing creative economies aren’t working for artists. Capitalism teaches consumers to think about value using a complicated formula of usefulness, desirability, availability, and so on. But with art, music, and lots of other creative offerings—many of which don’t fit within capitalism’s product-pricing formula—value becomes muddy.
We need new ways to think about “value,” especially as it relates to creative labor.
In August of 2020, I helped launch NEW VALUES, an open call inviting artists to hack, subvert, and manipulate the value of their work by turning it into its own unique cryptocurrency. As part of my consulting work for Foundation Labs, I collaborated with curator and Head of Community Lindsay Howard to develop the vision for the open call, and led content development and creative strategy for the campaign. The landing page was designed by Matt Vernon.
Explore additional projects...
Dark PropertiesNewsletter
Friends With BenefitsBrand Marketing
The Strange FoundationResidency / Space
Strange Futures for Pioneer WorksInterview Series
Content Strategy for Feral FileConsulting
Cultural Futures Editorial FellowEditorial Strategy
Creator Prompt for FoundationOpen Call
Zines for TCIPublication Series
"How do you use the internet mindfully?" for TCIPublication / Workshop
Digital Engagement for SFMOMAMarking / Communications
Strange Methods I: Notes on DecelerationPublication
Editorial for FoundationWriting / Editing
Artist Financial Report for TCISurvey Report
Guest Editing for Art21Editing
Emotional Planning Worksheet for TCIInteractive Worksheet
Guides for TCIContent Series
Make 100 for KickstarterCreative Campaign
"Conditions" for TCIEssay Series
Imagining Spacewalks for the SmithsonianDigital Engagement Campaign
Commissions for KickstarterCreative Campaign
Hello, you've reached the bottom of this page. If you have thoughts about anything on this website, you're welcome to tweet Willa about it. Willa's sporadically on Instagram and Are.na, too. <3