Strategic Digital Gardening
A workshop created for NEW INC members, Strategic Digital Gardening teaches attendees how to approach their digital marketing and communications as a "digital gardener." Taking ecosystems and growth cycles as key points of inspiration, digital gardening is a process for manifesting goals through community cultivation and intentional seed planting.
At its core, this workshop is an opportunity for attendees to stop aimlessly marketing themselves, and instead holistically realign their internet toiling in service of their broader creative vision. It asks attendees to become aware of the way platform capitalism manipulates us, and to take a more poetic approach to how we communicate and connect through social media, newsletters, websites, and beyond. Overall, this workshop teaches attendees how to combine strategic use of digital tools with the power of intention to cultivate a thriving digital ecosystem in support of their work, community, and personal development.
Strategic Digital Gardening was originally presented to NEW INC members in December of 2019. Willa is interested in bringing this workshop to other conferences, classrooms, festivals, etc in the future—reach out to willa.koerner [at] gmail [dot] com if you'd like to discuss.
You can view the worksheet that accompanies this workshop below. I welcome non-commercial uses of the worksheet, but ask that if you plan to use it with a class or in another group setting, you simply let me know. Thanks :)
Explore additional projects...
The Strange FoundationResidency / Space
Creator Prompt for FoundationOpen Call
Content Strategy for Feral FileConsulting
Guide Series for NYTimes R&DEditing
Editorial for FoundationWriting / Editing
Cultural Futures Editorial FellowEditorial Strategy
Digital Engagement for SFMOMAMarking / Communications
"How do you use the internet mindfully?" for TCIPublication / Workshop
Strange Futures for Pioneer WorksInterview Series
Strange Methods I: Notes on DecelerationPublication
Zines for TCIPublication Series
Emotional Planning Worksheet for TCIInteractive Worksheet
Guest Editing for Art21Editing
Guides for TCIContent Series
Make 100 for KickstarterCreative Campaign
"Conditions" for TCIEssay Series
Artist Financial Report for TCISurvey Report
Imagining Spacewalks for the SmithsonianDigital Engagement Campaign
Commissions for KickstarterCreative Campaign