Digital strategy

I work with individuals and teams to devise goals-driven channel strategies, marketing campaigns, and content ecosystems. I have over 10 years of experience leading digital communications for cultural organizations and brands, and know how to plan, produce, and implement holistic digital strategies that can evolve gracefully over time. In all of my work, I consider how language, imagery, and intent can harmonize in digital spaces to produce compelling narratives and outcomes within and among creative communities. Key areas of expertise include thoughtful social media marketing, newsletter development, editorial strategy, and content strategy.

Creative direction

Developing the creative direction for a brand-new project is a type of work I'll never tire of. I love starting from a prompt or problem, engineering an elegant solution, then constructing that solution to be visually cohesive, adaptable, and effective. In my roles at Kickstarter, The Creative Independent, SFMOMA, and beyond, I've worked with dozens (if not hundreds) of designers, illustrators, and engineers to create everything from creative publications, to user-generated content campaigns, to industry reports, creative prompts, and beyond.

A few projects for which I led creative strategy...

Hello, you've reached the bottom of this page. Maybe you'd like to connect 1:1 now? You can email me [willa dot koerner at gmail dot com] with inquiries, questions, opportunities, or just to say hello. 'Til then, bye! <3