Content Strategy for Feral File
Feral File is a space for the new media community to co-create the future of art making, exhibiting, and collecting. At its core, it is a curated platform built for exhibiting and collecting editioned NFTs, led by artist Casey Reas and developed by Bitmark, a company working to restore trust in the internet.
From the outset, I worked with Casey and Bitmark to develop the platform's name, content, UX, site copy, and editorial strategy. Since launch, I have worked as Feral File's primary editorial consultant, developing their Close-Ups series, working with exhibition curators to develop their Curator Notes, and copyediting all site text.
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