Brand Marketing & Editorial for FWB
I spent over a year working closely with the Friends With Benefits (FWB) DAO on everything from web copy to governance design; editorial strategy to large-scale promotion for FEST, their yearly festival at the intersection of culture and crypto. I wrote and developed their weekly newsletter, and collaborated with leadership to present the organizations high-level vision to the community and broader public.
A few example posts that I co-wrote/edited and strategized:
Explore additional projects...
Dark PropertiesNewsletter
Friends With BenefitsBrand Marketing
The Strange FoundationResidency / Space
Strange Futures for Pioneer WorksInterview Series
Content Strategy for Feral FileConsulting
Cultural Futures Editorial FellowEditorial Strategy
Creator Prompt for FoundationOpen Call
Zines for TCIPublication Series
"How do you use the internet mindfully?" for TCIPublication / Workshop
Digital Engagement for SFMOMAMarking / Communications
Strange Methods I: Notes on DecelerationPublication
Editorial for FoundationWriting / Editing
Artist Financial Report for TCISurvey Report
Guest Editing for Art21Editing
Emotional Planning Worksheet for TCIInteractive Worksheet
Guides for TCIContent Series
Make 100 for KickstarterCreative Campaign
"Conditions" for TCIEssay Series
Imagining Spacewalks for the SmithsonianDigital Engagement Campaign
Commissions for KickstarterCreative Campaign
Hello, you've reached the bottom of this page. Maybe you'd like to connect 1:1 now? You can email me [willa dot koerner at gmail dot com] with inquiries, questions, opportunities, or just to say hello. 'Til then, bye! <3