Brand Marketing & Editorial for FWB

I spent over a year working closely with the Friends With Benefits (FWB) DAO on everything from web copy to governance design; editorial strategy to large-scale promotion for FEST, their yearly festival at the intersection of culture and crypto. I wrote and developed their weekly newsletter, and collaborated with leadership to present the organizations high-level vision to the community and broader public.

A few example posts that I co-wrote/edited and strategized:

 

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Hello, you've reached the bottom of this page. If you have thoughts about anything on this website, you're welcome to tweet Willa about it. Willa's sporadically on Instagram and Are.na, too. <3

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