Brand Marketing & Editorial for FWB
I spent over a year working closely with the Friends With Benefits (FWB) DAO on everything from web copy to governance design; editorial strategy to large-scale promotion for FEST, their yearly festival at the intersection of culture and crypto. I wrote and developed their weekly newsletter, and collaborated with leadership to present the organization's high-level vision to the community and broader public.
A few example posts that I co-wrote/edited and strategized:


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Hello, you've reached the bottom of this page. Maybe you'd like to connect 1:1 now? You can email me [willa dot koerner at gmail dot com] with inquiries, questions, opportunities, or just to say hello. 'Til then, bye! <3
