Brand Marketing & Editorial for FWB
I spent over a year working closely with the Friends With Benefits (FWB) DAO on everything from web copy to governance design; editorial strategy to large-scale promotion for FEST, their yearly festival at the intersection of culture and crypto. I wrote and developed their weekly newsletter, and collaborated with leadership to present the organization's high-level vision to the community and broader public.
A few example posts that I co-wrote/edited and strategized:


Explore additional projects...

Dark Properties NewsletterNewsletter

The Strange FoundationResidency / Space

Software for Artists Book 2 | Pioneer WorksPublication

Pollinator.coopCopywriting

How to Rewild Your Creative Practice | Adobe DesignGuide for Adobe Design

Moon Rock FlowersMini Flower Farm

NEW INC / DEMO2025Copywriting

Recommoning for MOLD MagazineInterview Series

Strange Futures Series | Pioneer WorksInterview Series
Feral FileConsulting

How-To Guides | The Creative IndependentContent Series

Friends With BenefitsBrand Marketing

Software for Artists Book 1 | Pioneer WorksPublication

Editorial Series | FoundationWriting / Editing

Notes on Deceleration ZinePublication

How Do You Use the Internet Mindfully? | The Creative IndependentPublication / Workshop

Zine Series | The Creative IndependentPublication Series

Cultural Futures Editorial Fellow | New MuseumEditorial Strategy

Digital Engagement for SFMOMAMarking / Communications

Make 100 for KickstarterCreative Campaign

Artist Financial Report for TCISurvey Report

Creator Prompt for FoundationOpen Call

Guest Editing for Art21Editing

Emotional Planning Worksheet for TCIInteractive Worksheet

"Conditions" for TCIEssay Series

Imagining Spacewalks for the SmithsonianDigital Engagement Campaign

Commissions for KickstarterCreative Campaign

Hello, you've reached the bottom of this page. Maybe you'd like to connect 1:1 now? You can email me [willa dot koerner at gmail dot com] with inquiries, questions, opportunities, or just to say hello. 'Til then, bye! <3
