Brand Marketing & Editorial for FWB
I spent over a year working closely with the Friends With Benefits (FWB) DAO on everything from web copy to governance design; editorial strategy to large-scale promotion for FEST, their yearly festival at the intersection of culture and crypto. I wrote and developed their weekly newsletter, and collaborated with leadership to present the organization's high-level vision to the community and broader public.
A few example posts that I co-wrote/edited and strategized:
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Dark Properties NewsletterNewsletter
Software for Artists Book 2 | Pioneer WorksPublication
The Strange FoundationResidency / Space
How-To Guides | The Creative IndependentContent Series
Friends With BenefitsBrand Marketing
Feral FileConsulting
Software for Artists Book 1 | Pioneer WorksPublication
Editorial Series | FoundationWriting / Editing
Notes on Deceleration ZinePublication
How Do You Use the Internet Mindfully? | The Creative IndependentPublication / Workshop
Strange Futures Series | Pioneer WorksInterview Series
Zine Series | The Creative IndependentPublication Series
Cultural Futures Editorial Fellow | New MuseumEditorial Strategy
Digital Engagement for SFMOMAMarking / Communications
Make 100 for KickstarterCreative Campaign
Artist Financial Report for TCISurvey Report
Creator Prompt for FoundationOpen Call
Guest Editing for Art21Editing
Emotional Planning Worksheet for TCIInteractive Worksheet
"Conditions" for TCIEssay Series
Imagining Spacewalks for the SmithsonianDigital Engagement Campaign
Commissions for KickstarterCreative Campaign
Hello, you've reached the bottom of this page. Maybe you'd like to connect 1:1 now? You can email me [willa dot koerner at gmail dot com] with inquiries, questions, opportunities, or just to say hello. 'Til then, bye! <3