Make 100 for Kickstarter

In January 2017, Kickstarter launched Make 100, an initiative focused on editions of 100. I led Make 100 from start to finish, spearheading the campaign's ideation and creative direction, overseeing all project management, directing paid and organic promotion, and cultivating aligned content partnerships.

Make 100 motivated our vast creator community to make use of the Kickstarter platform in January, typically Kickstarter's slowest month for newly launched projects. In its first year, nearly 500 creators launched Make 100 projects, and those projects had a 70% success rate (across all of Kickstarter, the average success rate is around 36%). Additionally, the average Make 100 project funded at over 700% of its goal, giving arts and culture creators a boost through focused editorial promotion of their limited-edition projects.

As part of Make 100, we produced an interactive creator worksheet, as well as numerous other resources for creators to use as they planned their projects. Make 100 is now a tradition at Kickstarter, and happens each January.

Explore Make 100 here → 

Read coverage of Make 100 in It's Nice That →