Hi, I'm Willa—a future-focused strategist, editor, copywriter, and artist designing opportunities and resources to catalyze creative brilliance.

Hi, I'm Willa—a future-focused strategist, editor, copywriter, and artist designing opportunities and resources to catalyze creative brilliance.

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In addition to being a for-hire creative consultant, I also direct The Strange Foundation, an internet-and-nature-infused residency and mutual-aid retreat space in New York’s Catskill Mountains. In my work for The Strange, I run our Decelerator residency program, design and edit publications, plan workshops, and act as caretaker for people, plants, and wildlife. I also act as a mentor through NEW INC—the New Museum's incubator for people working at the intersection of art, design, and technology—and with other pioneering creative practitioners looking to refocus on their work’s vision and impact.

In the past, I was Content Director at The Creative Independent (TCI), a vast resource of emotional and practical guidance for artists of all types. While there, I led editorial and content strategy initiatives, which included developing TCI's signature guides, industry reports, and partnerships with organizations like Rhizome, Creative Time, and Are.naBefore joining the TCI team full-time, I was Director of Curation & Engagement at Kickstarter, where I helped hundreds of arts & culture creators raise millions of dollars annually through editorial features, creative campaigns, brand communications, and other strategic initiatives. Before that, I spent nearly five years at the San Francisco Museum of Modern Art, where I piloted their award-winning social media program and collaborated on other digital initiatives. As a freelance strategist, writer, and editor, I have worked with organizations such as The Smithsonian National Air and Space Museum, Art21, Electric Objects, SFAQ, and Foundation. I've also given talks on topics such as digital curation, internet culture, artist finances, and what it takes to grow a creative career at places like the Internet Age Media conference, Pioneer Works, SXSW, Pratt, NYU, SVA, Art Omi, and others.

To learn about working with me, head right over here.

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Recent snapshots from my corner of the universe...

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Hello, you've reached the bottom of this page. If you have thoughts about anything on this website, you're welcome to tweet Willa about it. Willa's sporadically on Instagram and Are.na, too. <3

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