Hi, I'm Willa—a future-focused strategist, editor, and artist designing opportunities and resources to catalyze creative brilliance.

Hi, I'm Willa—a future-focused strategist, editor, and artist designing opportunities and resources to catalyze creative brilliance.

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I am Director of The Strange Foundation, an internet-and-nature-infused residency and retreat space in New York’s Catskill Mountains, which I co-founded in 2018. By day, I work in publishing at The Creative Independent, a vast and vital resource of emotional and practical guidance for creative people. By night, I wrangle The Strange’s Decelerator residency program, design and edit publications, plan workshops, and plant lots of flowers and other green things. I also act as a mentor through NEW INC—the New Museum's incubator for people working at the intersection of art, design, and technology—and with other pioneering creative practitioners looking to refocus on their work’s vision and impact.

In the past, I was Director of Curation & Content at Kickstarter, where I helped hundreds of arts & culture creators raise millions of dollars annually through editorial features and strategic initiatives. Before that, I spent five years at the San Francisco Museum of Modern Art, where I piloted their award-winning social media program and collaborated on other digital and content strategy initiatives. As a freelance strategist, writer, and editor, I have worked with organizations such as The Smithsonian, Art21, Electric Objects, SFAQ, and Are.na, among others. I've also given talks on topics such as digital curation, internet culture, artist finances, and what it takes to grow a creative career at places like the Internet Age Media conference, Pioneer Works, SXSW, Pratt, NYU, and others. For inquiries about collaborating with me, head right over here.

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Recent snapshots from my corner of the universe...

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Hello, you've reached the bottom of this page. If you have thoughts about anything on this website, you're welcome to tweet Willa about it. Willa's sporadically on Instagram and Are.na, too. <3

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