Hi, I'm Willa—a future-focused creative strategist, editor, writer, and space-maker.

Hi, I'm Willa—a future-focused creative strategist, editor, writer, and space-maker.


Currently I am a freelance creative consultant providing a comprehensive suite of editorial and content strategy services to cultural organizations and creative tech companies. Recent clients include New York Times R&D, The New Museum, and Pioneer Works, as well as the cultural DAO Friends With Benefits, the Web3 platforms Foundation and Feral File, and the website-building sites Tellie and Universe.

As a passion project, I co-founded The Strange Foundation, an internet-and-nature-infused residency and retreat space in New York’s Catskill Mountains. The Strange is currently on hiatus, but will reemerge again one day soon. :)

In the past, I was Content Director at The Creative Independent, a vast resource of emotional and practical guidance for artists of all types. While there, I led editorial and content strategy initiatives, which included developing TCI's signature guides, industry reports, and partnerships with organizations like Rhizome, Creative Time, and Are.naBefore that, I was Director of Curation & Engagement at Kickstarter, where I helped hundreds of arts & culture creators raise millions of dollars annually through editorial features, creative campaigns, brand communications, and other strategic initiatives. I also spent nearly five years at the San Francisco Museum of Modern Art, where I piloted their award-winning social media program and collaborated on other digital initiatives.

I've given talks and led workshops on topics such as digital curation, internet culture, artist finances, and what it takes to grow a creative career at places like Internet Age Media, NEW INC, Pioneer Works, SXSW, Pratt Institute, New York University, the Shumka Centre, UPenn, and others.

To learn about working with me, head right over here.


Hello, you've reached the bottom of this page. If you have thoughts about anything on this website, you're welcome to tweet Willa about it. Willa's sporadically on Instagram and Are.na, too. <3