Hi, I'm Willa—a future-focused creative strategist, editor, writer, and space-maker.

Hi, I'm Willa—a future-focused creative strategist, editor, writer, and space-maker.

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Currently I am a freelance creative consultant providing a comprehensive suite of editorial and content strategy services to cultural organizations and creative tech companies. Recent clients include NEW INCThe New York Times R&D, Foundation, Feral File, RallyUniverse, and The Smithsonian National Air and Space Museum. I am also the Contributing Tech Editor for the Pioneer Works BroadcastAs a passion project, I direct The Strange Foundation, an internet-and-nature-infused residency and retreat space in New York’s Catskill Mountains which I co-founded in 2018.

In the past, I was Content Director at The Creative Independent, a vast resource of emotional and practical guidance for artists of all types. While there, I led editorial and content strategy initiatives, which included developing TCI's signature guides, industry reports, and partnerships with organizations like Rhizome, Creative Time, and Are.naBefore that, I was Director of Curation & Engagement at Kickstarter, where I helped hundreds of arts & culture creators raise millions of dollars annually through editorial features, creative campaigns, brand communications, and other strategic initiatives. I also spent nearly five years at the San Francisco Museum of Modern Art, where I piloted their award-winning social media program and collaborated on other digital initiatives.

I've given talks on topics such as digital curation, internet culture, artist finances, and what it takes to grow a creative career at places like Internet Age Media, Pioneer Works, SXSW, Pratt Institute, New York University, and others.

To learn about working with me, head right over here.

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Hello, you've reached the bottom of this page. If you have thoughts about anything on this website, you're welcome to tweet Willa about it. Willa's sporadically on Instagram and Are.na, too. <3

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