Currently I am a freelance creative consultant providing copywriting and editorial-strategy services. Recent clients include the peer-connection platform Pollinator.coop, the ecological nonprofit The Understory, the public-interest tech alliance Current AI, and the cultural institution and digital art company Feral File. I do a particularly bang-up job overhauling websites, strategizing editorial platforms and projects, writing blog posts, and giving constructive, real-talk feedback on in-development brands and creative initiatives.

I also write Dark Properties, a newsletter that's loosely focused on worldbuilding with plants. Dispatches feature a spectrum of interviews, essays, and ideas, and aim to brighten our vision for the future(s) we can collectively grow.

As a passion project, I direct The Strange Foundation, a DIY ecological residency project in New York’s Catskill Mountains. As part of The Strange, I run an experimental flower farm called Moon Rock Flowers.

In the past I was Content Director at The Creative Independent, a resource of emotional and practical guidance for artists. While there, I led editorial and content strategy initiatives, which included developing TCI's signature guides, industry reports, and partnerships with organizations like Rhizome, Creative Time, and Are.na. Before that, I was Director of Curation & Engagement at Kickstarter, where I helped hundreds of arts & culture creators raise millions of dollars annually. I also spent nearly five years at the San Francisco Museum of Modern Art, where I piloted their award-winning digital engagement program.

Additional past clients and collaborators include NYTimes R&D, Adobe Design, MOLD Magazine, Open Fung, Friends With Benefits, the New Museum, and the Knight Foundation. I've given talks and led workshops on topics such as digital curation, internet culture, and what it takes to grow a creative career at places like Internet Age Media, NEW INC, Pioneer Works, SXSW, Pratt Institute, NYU, and others.

To learn about working with me, head right over here.

Hello, you've reached the bottom of this page. Now maybe you'd like to connect 1:1? You can email me [willa dot koerner at gmail dot com] with inquiries, opportunities, or just to say hi. <3