Writing & Editing for Foundation
Foundation is a platform that aims to build a new creative economy—a world where creators can use the Ethereum blockchain to value their work in entirely new ways, and build stronger connections with their supporters.
Since before the company's launch as an NFT platform, I've worked closely with their core team to develop the site's copy and editorial strategy. Due to the technical nature of the platform, and to how few artists have a deep understanding of blockchain technologies, I've written and/or edited many "primers" for Foundation to make key ideas of the platform more accessible. I've also worked closely with their Community and Content teams to produce a wide range of blog content, artist interviews, and creator prompts.
Browse a selection of blog posts I've either written, co-written, or edited for Foundation:
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Dark PropertiesNewsletter
Friends With BenefitsBrand Marketing
The Strange FoundationResidency / Space
Strange Futures for Pioneer WorksInterview Series
Content Strategy for Feral FileConsulting
Cultural Futures Editorial FellowEditorial Strategy
Creator Prompt for FoundationOpen Call
Zines for TCIPublication Series
"How do you use the internet mindfully?" for TCIPublication / Workshop
Digital Engagement for SFMOMAMarking / Communications
Strange Methods I: Notes on DecelerationPublication
Editorial for FoundationWriting / Editing
Artist Financial Report for TCISurvey Report
Guest Editing for Art21Editing
Emotional Planning Worksheet for TCIInteractive Worksheet
Guides for TCIContent Series
Make 100 for KickstarterCreative Campaign
"Conditions" for TCIEssay Series
Imagining Spacewalks for the SmithsonianDigital Engagement Campaign
Commissions for KickstarterCreative Campaign
Hello, you've reached the bottom of this page. Maybe you'd like to connect 1:1 now? You can email me [willa dot koerner at gmail dot com] with inquiries, questions, opportunities, or just to say hello. 'Til then, bye! <3