Writing & Editing for Foundation

Foundation is a platform that aims to build a new creative economy—a world where creators can use the Ethereum blockchain to value their work in entirely new ways, and build stronger connections with their supporters.

Since before the company's launch as an NFT platform, I've worked closely with their core team to develop the site's copy and editorial strategy. Due to the technical nature of the platform, and to how few artists have a deep understanding of blockchain technologies, I've written and/or edited many "primers" for Foundation to make key ideas of the platform more accessible. I've also worked closely with their Community and Content teams to produce a wide range of blog content, artist interviews, and creator prompts.

Browse a selection of blog posts I've either written, co-written, or edited for Foundation: 

NFTs
crypto
DAOs
dimensions
Collect
LaTurbo_Blog
metaverse
secondary

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Hello, you've reached the bottom of this page. Maybe you'd like to connect 1:1 now? You can email me [willa dot koerner at gmail dot com] with inquiries, questions, opportunities, or just to say hello. 'Til then, bye! <3

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