Copywriting for DEMO2025
In 2025, I was contracted by NEW INC, the New Museum's cultural incubator, to write all the promotional copy for DEMO, their annual festival at the intersection of art, design, and technology. This included drafting top-level web copy and event-description blurbs, and copyediting all curatorial texts for their showcase exhibitions.
My work for DEMO2025 is a good example of how I like to create cohesive language to help future-oriented organizations and brands drive home their vision and mission.
Example Promotional Copy
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Hello, you've reached the bottom of this page. Maybe you'd like to connect 1:1 now? You can email me [willa dot koerner at gmail dot com] with inquiries, questions, opportunities, or just to say hello. 'Til then, bye! <3
