Copywriting for Pollinator.coop

Launched in 2025, Pollinator was born from the belief that technology can be made by and for artists to weave relationships of mutual support. I was brought onboard pre-launch by co-founder Caroline Woolard to lead copywriting for Pollinator. In this role, beyond writing all website copy, I also edited the program's workbook, and have been writing grant applications, newsletters, surveys, product copy, decks, reports, and more.

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Pollinator copywriting samples

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Homepage copy crafted for Pollinator's inaugural year.

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As a complicated program, this copy was crafted as a simple way to explain how Pollinator works.

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This long-form newsletter was written to send after the first week of our inaugural pilot program, to offer insights on Pollinator's intentional design. Read the full newsletter here.

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Example Instagram diagram to help explain Pollinator's model.

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Pollinator FAQs to further suss out the program for potential participants.

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Hello, you've reached the bottom of this page. Maybe you'd like to connect 1:1 now? You can email me [willa dot koerner at gmail dot com] with inquiries, questions, opportunities, or just to say hello. 'Til then, bye! <3

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