Copywriting for Pollinator.coop
Launched in 2025, Pollinator was born from the belief that technology can be made by and for artists to weave relationships of mutual support. I was brought onboard pre-launch by co-founder Caroline Woolard to lead copywriting for Pollinator. In this role, beyond writing all website copy, I also edited the program's workbook, and have been writing grant applications, newsletters, surveys, product copy, decks, reports, and more.

Pollinator copywriting samples

Homepage copy crafted for Pollinator's inaugural year.

As a complicated program, this copy was crafted as a simple way to explain how Pollinator works.

This long-form newsletter was written to send after the first week of our inaugural pilot program, to offer insights on Pollinator's intentional design. Read the full newsletter here.

Example Instagram diagram to help explain Pollinator's model.

Pollinator FAQs to further suss out the program for potential participants.
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Hello, you've reached the bottom of this page. Maybe you'd like to connect 1:1 now? You can email me [willa dot koerner at gmail dot com] with inquiries, questions, opportunities, or just to say hello. 'Til then, bye! <3
