I am an arts-focused content strategist, writer, and editor putting the internet to work for creative culture.

k74a2091In my notable work managing SFMOMA’s digital engagement efforts (2010–2014), I collaborated on marketing, communications, and content strategy initiatives, and singlehandedly developed the museum’s award-winning social media program. Highlights included hosting what I believe to have been the first-ever Twitter takeover by an institution, establishing SFMOMA’s #SubmissionFriday program (which still runs to this day), being listed as one of TIME’s top 140 Twitter accounts to follow two years in a row, and winning a Gold MUSE award in the Digital Communities category for the campaign, #PlayArtfully.

In 2013, I spoke at SXSW on social media’s effect on curatorial practice, which ignited my interest in digital networking tools in relation to the evolution of contemporary culture. Motivated to explore this interest further, I spent most of 2014 working as an art & technology-focused freelance strategist, writer, and curator, and had the pleasure of working on digital engagement projects with the Smithsonian, Electric Objects, and FutureCoast, to name a few.

continuum_boxes_smallIn 2014 I was also in residence at Gray Area Art + Technology Theater as a founding member of their Cultural Incubator program, for which I co-curated Chatrooms, a series of public programs exploring how artists are using the internet to push culture forward. Much of my writing from this time was published in SFAQ, The Creators Project, ART21, Complex Magazine, and in my personal newsletter, Pyramidrome. I have a bachelor’s degree in Studio Art from Vassar College, and while in residence at Gray Area, I also pushed my digital art practice further — you can see a selection of my work with 3D animation, experimental video, and immersive installations right over here, and see the installation I built for Gray Area’s creative code showcase here.

In 2015, I moved to NYC to join Kickstarter, a Public Benefit Company that exists to help bring ambitious creative ideas to life. In my current role as Director of Curation & Content, my main prerogative is to strategically optimize our platform and communication channels to help artists find more support and ever-larger audiences. I lead a team of six copywriters, editors, and producers who collaboratively create all of Kickstarter’s content marketing and brand communications — everything from newsletters and social media to on-site features, editorial, content partnerships, and special projects — seen by millions of people weekly. See what’s happening in our world right over here.

I love writing, talking, and thinking about art and the internet — and I’m always looking to push these explorations further. If you’re interested in collaborating, email me: willa.koerner at gmail dot com.

For more info, view my my CV→