SPECIAL PROJECT ♦ Election Issues for Kickstarter

DIGITAL MARKETING, KICKSTARTER, WORK

screen-shot-2016-11-05-at-9-58-09-amKickstarter’s Election Issues worked to bring our creative community together before the contentious 2016 U.S. presidential election.

I led the project, spearheading everything from creative direction to content strategy, production, and promotion. We commissioned 16 artists, musicians, writers, chefs, illustrators, publishers, nonprofits, and beyond to create politically motivated works which our community could freely make use of. Each work was required to have an interactive component, and each contributor wrote a short essay about what they made, and why. New issues were released daily in the lead-up to the election.

Initiative highlights:

  • Ted Leo — one of my high school idols — wrote and recorded an original song titled In the Mean Times. The song received media coverage from Pitchfork, Paste, Spin, Brooklyn Vegan, and many more. Users were able to download and remix the stems of the songs.
  • Cause Collective, the artists behind The Truth Booth, released powerful new videos from Flint, MI in which Flint residents completed the phrase, “The truth is…”
  • Adam J. Kurtz released an election apathy toolkit, which site visitors could download, print out, and interact with.
  • Sheena McFeely and ASLNook created a video emphasizing equality and empathy using American Sign Language, which garnered over three million views and 67K unique shares on Facebook.
  • Game designers Special Committee released art from their game as coloring book pages, which The Huffington Post wrote about.
  • Mike Selinker released his book, The Ghastlytrump Tinies, for free. It received hundreds of unique downloads, plus a number of articles including one from The Huffington Post and one from The Guardian.
  • Artist Mark Skwarek created an augmented reality animation showcasing Trump screaming over a $1 bill — truly terrifying.
  • The Marshall Project curated a list of resources called Criminal Justice Reform 101, which featured interactive tools and reading lists which site visitors could use to educate themselves.
  • Artist Ali Momeni created an urban project recipe allowing users to create their own projection installations to get out the vote.
  • The Doubleclicks wrote and recorded an original song, and released an interactive worksheet teaching users to make their own Möbius Strips.

For the initiative, I worked with our Design team to create a custom website at kickstarter.community. The top-level domain will be repurposed for future initiatives; below is a screen capture of the site three days before election day.

kickstarter-election-issues_archive-copy

 

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